Our Data Accuracy Framework
Marketing project Briefing
Marketers share detailed requirements, including target audience, industries, vendors, and campaign goals. They also provide key messaging and call punchlines to ensure accurate and relevant contact details are captured.
Research & Mining
We conduct in-depth web research and data mining using company websites, LinkedIn, and trusted tools to extract accurate names, job titles, and locations. The compiled list is then shared with marketers for filtering and refinement before moving to the next stage.
Phone Validation
Our team contacts company switchboard numbers and speaks directly with decision-makers to verify job titles, roles, functions, business addresses, and email details. Each call communicates the purpose clearly, ensuring transparency, compliance, and the collection of accurate, validated information.
Quality Checks
Our research team conducts random follow-up calls to reconfirm selected records, ensuring details are accurate and consistent. This internal control step helps prevent email bounces, avoids wasted outreach, and guarantees that campaigns reach the correct audience. A report is generated for full transparency and accountability.
Data Upload
Once data is finalized, we securely upload it into the client’s designated system or deliver it in the required format. All data is encrypted and password-protected to ensure complete security and compliance with client instructions.